About
About Roberto Ercole
I started as a marketing analyst in Curitiba, Brazil, in 2014. Eleven years later I lead marketing for a Toronto investment firm.
Each move came with a bigger mandate: a larger team, a larger budget, and a number I was accountable for.
Career
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2025 – Present
Director of Marketing
Lankin Investments · Toronto, ON
Built the marketing function from zero and grew the team from one to five.
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2024 – 2025
Director of Digital Marketing
Equiton · Burlington, ON
Owned $10M+ in annual ad budget across Meta, Google, TikTok, X and Reddit.
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2021 – 2024
Director of Digital Marketing Strategies
Ecommerce Canada
Promoted from Digital Marketing Manager to Director. Managed 40+ B2B client accounts across paid media, SEO and conversion.
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2019 – 2022
Co-Founder & Head of Marketing
IR7 & Co.
Co-founded a direct-to-consumer brand. Led marketing from launch to 20,000+ units sold in two years.
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2018 – 2021
Marketing Specialist & Project Manager
GHY International · Winnipeg, MB
Led a CRM implementation for a B2B trade-services firm.
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2018
BR → CABrazil to Canada
Moved from Brazil to Canada. Started again in Winnipeg, in a second language.
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2014 – 2018
Marketing Manager
Nucleo do Corpo · Curitiba, Brazil
Built and led a team of 3 across paid media, SEO and email. Promoted from Marketing Analyst to Marketing Manager.
Education
Bachelor of Laws (LL.B.)
Certificate in Consumer Behaviour & Marketing
Languages
English (fluent) · Portuguese (native)
Where you come in
Tell me where growth has stalled. I'll reply within one business day.
Book a 20-minute call