Roberto Ercole, AI consultant and marketing director

What I do

Roberto Ercole builds custom AI tools and agents for businesses that need the work done rather than described. The ones running today are an AI Auto-Responder on WhatsApp, a 360 Marketing Tool, High-Converting Forms, an Ad Waste Hunter, a knowledge engine called The Oracle, an AI Task Manager, and Minutes, Handled.

Roberto Ercole runs marketing for a $2B real-estate investment firm, where a team of four operates like a department several times its size. The method behind both halves is short: we talk for about a day, he spends a day finding the biggest opportunities, and the solution is live and running on its own in under two weeks.

Track record

Fifteen years growing businesses came first, and the build work sits on top of it rather than replacing it. Roberto Ercole built the teams, owned eight-figure budgets, and answered for the results — which is why the tools are shaped around what a marketing team can actually operate.

• 30+Tools built
• 1,745Hours of work saved
• $30MPipeline generated

The leadership numbers behind that: leads up 500% year over year, targets hit at 272%, and cost per lead down 20% while revenue was up 30% — with a team of four running marketing for a $2B real-estate investment firm like a department several times its size.

How I work

1. We talk — about a day

   What the business does, where the money is leaking, and what the marketing team spends its week on.

2. I find the biggest opportunities — one day

   Which process is quietly costing the most, and what is worth building first.

3. Your solution goes live, running on its own — under two weeks

   Fully customized, easy to operate, low maintenance, and built to return more than it costs.

One person, start to finish. You don't leave with a report. You leave with the fix.

Who is Roberto Ercole?

Roberto Ercole is an AI consultant and marketing director based in Toronto, Canada. He spent fifteen years growing businesses — building the teams, owning eight-figure budgets, and answering for the results — and now builds custom AI tools and agents that run inside real marketing operations. He runs marketing for a $2B real-estate investment firm, where a team of four operates like a department several times its size, and every tool he has built runs in that operation first: a WhatsApp lead responder, a marketing hub, an ad-waste agent, a task manager and more. Thirty-plus tools built, 1,745 hours of work saved, $30M in pipeline generated. He works with clients remotely, writes The Marketing Builder once a month, and takes on fractional leadership as well as build work.

What does Roberto Ercole do?

Roberto Ercole builds custom AI tools and agents, and runs marketing functions. The build work is specific: a WhatsApp auto-responder that answers every lead's questions at night and on weekends, qualifies them, and hands off to a human at the right moment; a hub that puts ad copy, landing pages, email, social, keyword research, dashboards and a compliance vault behind one login; an agent that reads Google Ads search terms every 48 hours and blocks the clicks that will never buy; a knowledge engine, a task manager, and hand-built forms and calls-to-action. The leadership work is running marketing for a $2B real-estate investment firm. In practice they are one job — he builds the systems while running the function, so the machine is shaped by someone who has to live with it. Thirty-plus tools are built and running.

What kind of businesses does he work with?

Two kinds. Regulated businesses — financial services and real estate, where every word is a compliance surface — and any business with a process quietly costing it money. The regulated side is where the build discipline shows: the WhatsApp responder keeps every word inside compliance guardrails, logs every conversation to the CRM, runs on a hard-coded privacy notice and a runaway-conversation cap written into the code, and was stress-tested against attempts to bait it into personalized advice before it ever spoke to a lead. The second group is much broader. If leads go unanswered overnight, if ad spend leaks into clicks that will never buy, or if meetings end without the tasks existing, there is a tool worth building. Company size matters less than whether there is a marketing function with a real budget, real leads, and one person who will own the tool after handover.

Where is Roberto Ercole based, and does he work remotely?

Roberto Ercole is based in Toronto, Canada, and works with clients remotely. The build work does not need anyone in a room: the first conversation is a call, the opportunity-finding pass runs on access to your data, playbooks and CRM, and the tool is delivered live inside your own systems. Remote is the default rather than the exception — the tools running in a $2B real-estate investment firm's marketing operation were built by one person start to finish, and that setup travels. Toronto also means Eastern Time, which overlaps a normal working day across North America and covers the European afternoon. Fractional and interim leadership engagements run remotely too, with the cadence shaped per engagement rather than fixed in advance.

How do I contact Roberto Ercole?

Email robertoerc@gmail.com, or send a message on LinkedIn. There is also a contact form on the home page. All three reach the same person — there is no assistant, no intake team, and no discovery sequence to sit through. The person who answers is the person who does the build, start to finish. The first conversation is free — about a day of talking through what the business does, where the money is leaking, and whether there is a tool worth building. If there isn't one, that gets said on the call rather than after a proposal. If you would rather read first, The Marketing Builder is a monthly letter about the systems actually running inside a $2B firm's marketing operation — the architecture, the numbers, and what broke.