Roberto Ercole
01 / Start here

Tell me what's broken. I'll build what fixes it.

I build agents that take over your heaviest work —
trained on your business, running around the clock.

$0 saved for the business°
0h of work saved°
0+ tools built

° figures illustrative — final numbers verified before publication

02 / The tools, running
7 TOOLS · CLICK ANY CARD TO WATCH IT RUN

Real tools, running — watch the time and money they put back.

$1.2M/yr

PIPELINE FROM ADS IT LAUNCHED ITSELF

Lead Engine 360

Trained on your voice and strategy, it researches, writes, and builds every asset — sites, emails, social — then launches the ads.

see it run →

$1.2M/yr

PIPELINE FROM ADS IT LAUNCHED ITSELF

Lead Engine 360

Trained on your voice and strategy, it researches, writes, and builds every asset — sites, emails, social — then launches the ads.

Learn

It reads your brand’s voice, tone, and playbooks.

Build

It researches, writes, and designs every asset.

Launch

The ads go live — everything behind them already published.

Result

Pipeline, counted.

LEAD ENGINE 360
NORTHFIELD ROOFING · KNOWLEDGE BASE · SYNCED
Knowledge Base Build Launch
Synced just now
Syncing knowledge base — voice · tone · marketing strategy · sales strategy...
✓ Synced
Brand voice · 214 samples Playbook · 12 marketing + sales plays Audiences · 6 segments mapped
reads only · nothing publishes without your ok
Built. Now the part that matters.
5 ad sets · Google + Meta · audiences from your sales playbook · $18,000/mo budget
researching · 14 sources · 3 competitors · 6 keywords
DELIVERABLECHANNELSTATUS
Landing page — Spring Launch offerWEBBuilt ✓
Case study — “How Northfield cut CAC 31%”WEBBuilt ✓
Follow-up sequence — 5 emailsEMAILWritten ✓
Newsletter — “The April Signal”EMAILWritten ✓
LinkedIn — 4 posts, founder voiceSOCIALWritten ✓
Instagram — 3 posts + imagesSOCIALDesigned ✓
Google Search — 2 ad sets · 24 headlinesADSREADY TO LAUNCHLIVE
Meta — 3 ad sets · 9 creativesADSREADY TO LAUNCHLIVE
PIPELINE, COUNTED
$0 /YR
pipeline this year — researched, written, built, and launched by the engine
brief to live ads in 41 minutes · you clicked one button
#
Lead Engine 360 · APP — #marketing
5 ad sets live on Google + Meta — every page, email, and post behind them already published. Targeting straight from your sales playbook.

$50K/yr

CAUGHT BEFORE IT’S SPENT

Ad Waste Hunter

Watches Google and Meta daily, flags the searches that will never buy, and blocks them on your approval.

see it run →

$50K/yr

CAUGHT BEFORE IT’S SPENT

Ad Waste Hunter

Watches Google and Meta daily, flags the searches that will never buy, and blocks them on your approval.

Connect

It plugs into the ad account.

Scan

Every morning it reads every search you paid for.

Catch

It flags the searches that will never buy.

Save

You approve. The leak closes.

AD WASTE HUNTER
APEX HOME SERVICES · GOOGLE ADS · CONNECTED
Search terms Negatives History
Last pass: today 7:04 AM
Connecting to Apex Home Services...
✓ Connected
6 campaigns 11,240 clicks / 90 days $52,400/mo spend
read-only · no changes without approval
scanning 0 terms · last 90 days
18 money-wasters found · draining $4,200/mo 4 shown here, 14 more below the fold
SEARCH TERMCLICKSSPEND/MOSTATUS
emergency ac repair near me412$4,310✓
ac not cooling service call358$3,780✓
hvac technician jobs hiring296$680checkingWASTEBLOCKED
24 hour plumber downtown224$2,960✓
how to fix ac unit yourself202$430checkingWASTEBLOCKED
free hvac certification course164$390checkingWASTEBLOCKED
furnace replacement cost187$2,540✓
diy water heater install118$290checkingWASTEBLOCKED
water heater repair same day102$1,870✓
YOU JUST STOPPED WASTING
$0 /MO
≈ $50,400 a year, back in the budget.
run on a Tuesday morning · while you were in a meeting
#
#marketing
Ad Waste Hunter: 18 negatives added to Google Ads. Est. $4,200/mo back.

45 min → 52 sec

PER MEETING

Minutes, Handled

Records the meeting, writes the notes, and creates every task with owners and due dates.

see it run →

45 min → 52 sec

PER MEETING

Minutes, Handled

Records the meeting, writes the notes, and creates every task with owners and due dates.

MEETING DISPATCHER
FULL DEMO · IN PRODUCTION

Team standup · transcribed

SARAHShip pricing page copyDue Fri
MARCUSFix checkout bug #182Due today
PRIYASend client recapDue Fri
YOUApprove Q3 budgetDue Mon

45 min of typing → 52 sec

A 5-person week

OF CONTENT, DONE IN A MORNING

The Content Engine

A five-person content team's week — research, writing, creatives, every channel — done in a morning.

see it run →

A 5-person week

OF CONTENT, DONE IN A MORNING

The Content Engine

A five-person content team's week — research, writing, creatives, every channel — done in a morning.

CONTENT ENGINE
FULL DEMO · IN PRODUCTION

This week’s story · 6 channels done

✓Website
✓LinkedIn
✓Instagram
✓Newsletter
✓Paid ads
✓X

A 5-person week of content, done in a morning.

+12 deals

CLOSED A WEEK, NOT LOST IN MEETINGS

Wingman

Reads the conversation live and tells you the next move toward the goal you set.

see it run →

+12 deals

CLOSED A WEEK, NOT LOST IN MEETINGS

Wingman

Reads the conversation live and tells you the next move toward the goal you set.

SOTTO
FULL DEMO · IN PRODUCTION

Live · sales call, Apex Home Services

“…still deciding between two vendors, budget’s tight this quarter…”

Ask about the Q3 budget before you talk price.

+12 deals closed a week, not lost in meetings.

10 hrs/wk

OF INBOX, ALREADY ANSWERED

Email, In Your Voice

Drafts every reply overnight, the way you would have written it.

see it run →

10 hrs/wk

OF INBOX, ALREADY ANSWERED

Email, In Your Voice

Drafts every reply overnight, the way you would have written it.

EMAIL, IN YOUR VOICE
FULL DEMO · IN PRODUCTION

Inbox · 14 drafted overnight

J. Alvarez — Re: contract renewalDRAFTED

“Thanks for flagging — Thursday at 2pm works on my end, sending an invite now.”

10 hrs/wk of inbox, already answered.

5 posts/wk

ZERO EFFORT, YOUR VOICE

Prestige

Turns what you know into five posts a week that sound like you.

see it run →

5 posts/wk

ZERO EFFORT, YOUR VOICE

Prestige

Turns what you know into five posts a week that sound like you.

THE LINKEDIN ENGINE
FULL DEMO · IN PRODUCTION

This week · 5 posts ready

“We stopped hiring for a role last quarter. Not because the work went away — because a tool now does it before anyone sits down.”

Scheduled · Tue 9:00 AM

5 posts/wk, zero effort, your voice.

Which number do you want first?

Tell me what’s broken
03 / Method

We talk. I spot the opportunity. You get a solution that runs itself.

01 ~1 DAY We talk about your business

We talk about your business

Challenges, bottlenecks, opportunities — a straight conversation to find what's actually worth fixing.

02 1 DAY I find the biggest opportunities

I find the biggest opportunities

A fast look at where your money and hours are leaking — and where a custom tool would put the most back.

03 ≤ 2 WEEKS Your solution — live, running on its own

Your solution — live, running on its own

Fully customized to your business. Easy to operate, low maintenance, and built to return more than it costs.

You don't leave with a report. You leave with the fix — or a new way to run leaner and spend less. One person, start to finish.

See if we're a fit →
04 / The range

Each one started as a pain, or a chance nobody chased.

You already know your one — the thing you keep working around because nobody sells the fix.

For the business · For you · Shipped
05 / Who's behind it

Fifteen years of finding problems. Now I build the solutions.

I've spent fifteen years growing businesses — building the teams, owning eight-figure budgets, answering for the results. Leads up 500% year over year. Targets hit at 272%. Cost per lead down 20% while revenue up 30%. Every tool on this page was built with that judgment: they aim at the numbers that move a business, because I've owned those numbers myself.

The building is mine too. I design the tool around the problem, then train agents to run it — methods of my own, refined by building for myself first. What you get isn't software off a shelf; it's a working system with judgment built in.

Inside my own team, four people operate like a department several times their size — every target cleared, tools that keep working long after they're built. Hire me and that's what you get: the person who finds the problem, builds the fix, and owns the outcome.

ROBERTO — PHOTO COMING
06 / Work together
[ Let’s talk ]

What’s the problem you’d pay to make disappear?

Tell me the one thing you’d pay to never deal with again — and I’ll come back with a sharper picture of what it’s really costing you.

Got it — talk soon.

I read every one of these myself. You’ll hear back from me, not an autoresponder.

ROBERTO ERCOLE
© 2026