Roberto Ercole · Marketing leader · AI consultancy · Toronto
Marketing and AI for growing companies
I spent 15 years running marketing inside real companies. I grew qualified leads 500% year on year and cut cost per lead 20%. Now I bring that playbook, plus AI I build myself, to small and mid-sized businesses.
500%+
growth in qualified leads, year on year
Source: qualified investor leads, year over year · current role
272%
of a monthly target, delivered in one month
Source: capital raised vs the monthly target, March 2026 · current role
$10M+
annual ad budget owned
Source: annual digital ad spend across Meta, Google, TikTok, X and Reddit · previous role
−20%
cost per lead, while digital revenue grew 30%
Source: cost per lead before and after a campaign and landing-page rebuild · previous role
How I work
01
Find the leak
I start with your numbers. In two weeks I find where leads, spend or hours are leaking.
02
Build the fix
I build the fix, often an AI tool trained on your data, and run it with your team.
03
Keep the results
You keep the system and the playbook. Every tool is measured in cost per lead, hours saved or revenue.
Built in 2026
The AI tools I built in 2026 run a marketing team's ads, content, reporting and events. A five-person team now works at roughly twice its size.
~2,000 h
Hours saved a year (est.)
Across ads, content, reporting and events, the tools I built in 2026 give a team back about 2,000 hours a year.
Source: estimate
0 → primary
Revenue channel in year one
I built a digital channel from nothing. Within a year it was a primary source of revenue.
Source: attributed digital capital raise, first year · current role
146%
Of annual target pace
In one quarter, the digital channel I built ran at 146% of the annual target pace.
Source: digital capital raised vs annual target pace, Q1 2026 · current role
500%+
Qualified leads, year on year
I rebuilt the demand engine end to end. Qualified leads grew more than 500% in a year.
Source: qualified investor leads, year over year · current role
2.8×
Weekly booked meetings
The sales team now books about 2.8 times as many meetings each week.
Source: HubSpot booked-meeting attribution, first tracked week to the quarter's peak · current role
6.7% → 9.3%
Landing-page conversion
I rebuilt the landing pages and forms. Conversion rose from 6.7% to 9.3%.
Source: Google Ads landing-page conversion, new page vs the incumbent page
30+
AI tools built and running
Built in 2026: an ad engine, an analytics suite, a reporting pipeline and a team task platform.
Source: own count, October 2026
1 day
Event check-in platform
I built and shipped an event check-in platform in one day. It saves about 4 hours per event.
Source: one working day to build; about 4 h of manual data entry saved per event · current role
~20×
Marketing database growth
The marketing database grew about 20 times in 30 months, mostly from digital channels I built.
Source: marketing contacts in the CRM over 30 months, ~60% from digital channels
+30%
Digital revenue, year on year
In a previous role, digital revenue grew 30% in a year while cost per lead fell 20%.
Source: revenue from digital channels, year over year · previous role
Estimates marked (est.). All other figures are from roles I have held.
Career
I started as a marketing analyst in Curitiba, Brazil, in 2014. Eleven years later I lead marketing for a Toronto investment firm.
- 2014 Curitiba
- 2018 Winnipeg
- 2024 Burlington
- 2025 Toronto
Where you come in
Tell me where growth has stalled. I'll reply within one business day.